Legends of Media Research
Interviews with the media and advertising industry‘s leading researchers... going behind the scenes to share their stories about media disruption, innovation, leadership and more.
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Episodes
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo. Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more. An episode you won't want to miss!
Monday Dec 19, 2022
Monday Dec 19, 2022
Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery. Andrea shares many of the secrets she has discovered in her truly adventurous career.
Saturday Nov 26, 2022
Saturday Nov 26, 2022
Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator. In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC.
Monday Oct 10, 2022
Monday Oct 10, 2022
A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media. Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation. Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer. Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste. In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best). He also discusses the ARF and its future direction. Another episode you won't want to miss!
Monday May 09, 2022
Monday May 09, 2022
Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more.
Sunday Mar 20, 2022
Sunday Mar 20, 2022
Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models, the future and the new TV landscape.
Saturday Feb 19, 2022
Saturday Feb 19, 2022
A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television.
Monday Jan 24, 2022
Monday Jan 24, 2022
To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. The episode explores research revealing insights for neuromarketing, innovation, program context effects, attention, leadership and so much more. A special episode that will help you better contextualize Dr. Varan's interviews with Legends while also sharing exciting and inspiring insights.