Legends of Media Research
Interviews with the media and advertising industry‘s leading researchers... going behind the scenes to share their stories about media disruption, innovation, leadership and more.
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Episodes
Monday Oct 02, 2023
Monday Oct 02, 2023
Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting. Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner. It's an episode packed with life lessons.
Monday Aug 21, 2023
Monday Aug 21, 2023
Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, Disney Lab studies, and his new initiatives at Comcast including Freewheel's new Viewer Experience Lab.
Monday Jul 17, 2023
Monday Jul 17, 2023
Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF. The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat suicide risks), Olympics research, NeuroStandards and, of course, the ARF's current 'attention validation' initiative. There's an adventure at every turn! It's another episode you won't want to miss.
Sunday Jun 04, 2023
Sunday Jun 04, 2023
Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of purchase scanning data in the 1980s, while he served as CEO of IRI, and internet usage data in the late 1990's where he was CEO/co-founder of Comscore. Hear the background stories to how both sets of measures came to market - and so much more. It's an episode you won't want to miss.
Friday May 26, 2023
Friday May 26, 2023
Barry is perhaps the best story-teller in our industry. His presentations weave a narrative that take you on an emotional journey as you discover insights along the way. Come discover the secrets of Barry's craft - and discovery key strategies for delivering bad news. It's an episode packed with insights that will help elevate your own presentation skills - so it's an episode you won't want to miss.
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo. Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more. An episode you won't want to miss!
Monday Dec 19, 2022
Monday Dec 19, 2022
Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery. Andrea shares many of the secrets she has discovered in her truly adventurous career.
Saturday Nov 26, 2022
Saturday Nov 26, 2022
Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator. In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC.
Monday Oct 10, 2022
Monday Oct 10, 2022
A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media. Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation. Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer. Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.