Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more! Byron will get you questioning everything you thought you knew. An episode you won't soon forget (even if you want to).
Version: 20240320
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.