Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices. Alan is another member of the billion dollar club, researchers who added at least a billion dollars in value to their company. Listeners will also be fascinated to hear how he came to lead long-form news and how he was once considered the successor to Bog Iger. An interview you won't want to miss... with a true media research legend!
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